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Author: momo, ChainCatcher   Exchanges such as Robinhood and Kraken have successively entered the "tokenization of US stocks", setting off a new wave of currency and stock integration. Coinbase has gone a step further, with its CEO Brian Armstrong recently announcing plans to move all assets such as stocks, derivatives, and prediction markets to the chain for trading, creating an "exchange that trades everything." Traditional and crypto finance are blurring the lines. However, long before the rise of this wave of integration, the crypto derivatives exchange CoinUp.io put forward the vision of "one account to trade global crypto and financial products" at the beginning of its establishment in 2021, and took the lead in launching a variety of traditional financial products such as foreign exchange and stocks in September last year, becoming one of the first exchanges to explore the RWA track. With the advance layout of RWA and the dividends of the derivatives track, CoinUp.io has maintained a strong growth trend this year, and its derivatives and spot trading volume are rapidly rising on CoinMarketCap, becoming a new dark horse in the exchange track this year. Break through asset barriers and start a "one-stop" trading revolution CoinUp.io founder, Queenie Li, comes from a traditional financial background and has many years of experience in derivatives trading. In 2021, when Queenie Li founded a crypto exchange CoinUp.io, years of experience dealing with financial users told her that investors need not a single investment platform, but the same platform to diversify asset allocation. At the same time, she knows that in mature financial markets, derivatives trading volume can reach 6-8 times that of spot, which is the future growth engine. Therefore, when most exchanges are still fighting in the spot track, CoinUp.io decisively chooses a differentiated path and focuses on building a comprehensive trading platform for diversified derivatives. This strategic vision has quickly been validated by the market: in 2024, Bitcoin spot ETFs will detonate a bull market, with the average daily trading volume of crypto derivatives exceeding the $100 billion mark, surpassing the spot market; When institutions collectively poured into the currency and stock integration track this year, the core value of "trading global assets with one account" was released CoinUp.io undertaking massive demand. Its accurate grasp of the integration trend of derivatives dividends and financial markets has helped CoinUp.io achieve a strong breakthrough. Tens of millions of users endorse it, accumulating and becoming a dark horse in the industry After four years of development, CoinUp.io has built a complete ecosystem connecting global Web2 and Web3, becoming one of the most noteworthy exchange dark horses this year. The platform not only supports mainstream cryptocurrency trading but also connects to traditional financial assets such as forex, stocks, commodities, and indices. Through the USDT unified settlement mechanism, investors can seamlessly switch investment targets: after trading Bitcoin, they can immediately invest in technology stocks such as Nvidia or the foreign exchange market, achieving 24-hour uninterrupted allocation of global assets. With its differentiated strategy and refining product architecture, user experience, risk control mechanism and other aspects, CoinUp.io has become a super connector between global digital assets and users: The number of listed coins is 1000+, basically covering all mainstream assets and popular assets in the community. The global number of users exceeded 10 million, covering more than 200 countries and regions around the world, and established regional characteristic strategies; Derivatives and spot trading volume climbed to 29 and 43 respectively on CMC, showing strong growth momentum. It has disclosed more than US$500 million in reserves on CoinMarketCap to ensure the safety of users' assets with a transparent mechanism. Establish a global compliance system to meet the regulatory requirements of major markets and demonstrate stable operational capabilities. It is worth mentioning that CoinUp.io recently issued the platform currency CP four years after its establishment, which is much later than industry practice. Founder Queenie Li emphasized in a post on the X platform that the platform adheres to long-termism, so it will launch CP only after the infrastructure is stable and the token model is polished and mature to ensure that users share growth dividends and benefits. Based on a solid ecological foundation and CP's value capture capabilities, CP exceeded $1 within two weeks of its launch, an increase of more than 34 times from the opening price, and the total market value exceeded $1 billion. Go beyond trading and build a "CEX + public chain" dual-engine financial ecosystem In addition to firm bets on RWA and derivatives, CoinUp.io also officially launched the public chain CP Chain recently, fully launching the on-chain ecological strategy. The launch of CP Chain marks a key step in CoinUp.io's transformation from a centralized exchange to a comprehensive Web3 financial ecosystem. In the past year or two, from the exchange wallet war to the sudden rise of Hyperliquid, the on-chain expansion of centralized exchanges has reached a critical window period. However, the current competitive landscape of the on-chain ecosystem of exchanges has not yet been fully solidified, and even leading exchanges such as Binance and OKX are exploring in the early stages, which provides opportunities for emerging players such as CoinUp.io to break through. CP Chain not only carries CoinUp.io grand vision of "trading global assets with one account", but also builds a financial closed loop that empowers CEX and public chain ecosystems through in-depth collaboration with exchanges. Empowering CEX Users: CP Chain attracts developers with high performance and low fees, enriches on-chain applications (such as DeFi), and enhances trading experience and user stickiness. Feeding back the public chain ecosystem: CoinUp.io a huge user base, abundant liquidity, and brand effect to inject strong vitality into CP Chain and accelerate ecological prosperity. The CP token serves as a connector that runs through the exchange and on-chain ecosystem, allowing users to not only enjoy more trading discounts but also participate in on-chain ecosystems such as DeFi and on-chain governance to obtain additional benefits. This collaborative model of "CEX+public chain" not only consolidates CoinUp.io's trading fundamentals, but also opens up a second growth space for on-chain finance. The ecosystem has been fully upgraded, aiming at the world's top 10 exchanges CoinUp.io has achieved several milestones with a differentiated strategy and solid platform infrastructure. At the historic intersection of crypto and traditional finance, CoinUp.io also plans to launch a comprehensive ecosystem upgrade. Queenie Li said that CoinUp.io's next goal is to become one of the world's top 10 cryptocurrency exchanges, competing with leading exchanges such as Binance and Coinbase. At the end of September this year, CoinUp.io is expected to complete a comprehensive product upgrade and rebranding to provide users with a safe, efficient and diversified new trading experience. At the same time, the CoinUp.io plan will further promote the global compliance layout to adapt to the regulatory needs of core regions and attract a larger user base. To support the global vision, CoinUp.io will also expand its team to include blockchain, AI and compliance experts, establish a regional strategy, accurately capture regional needs, and achieve sustained growth. According to Queenie Li, in order to further enhance the platform's compliance and transparency and influence in the global financial market, CoinUp.io is also exploring plans to list in the United States. From the perspective of long-term development, the encryption integration of traditional finance and crypto finance provides a very high ceiling for the development of CoinUp.io. The Boston Consulting Group predicts that the global RWA market will exceed $16 trillion by 2030. CoinUp.io has a first-mover advantage in its RWA strategy, and its team brings together elites from traditional financial giants such as Goldman Sachs and JPMorgan Chase, providing a long-term advantage for building a technologically sound, compliant and secure diversified financial ecosystem. With the continuous upgrading of the ecosystem, CoinUp.io is expected to achieve a leap from a "trading platform" to a "global comprehensive financial ecosystem".