1/ EtherFi dominates LRTs with ~80% market share and 2.9M ETH (~$11.7B) TVL.
Less visible is its pivot toward a crypto neobank via Cash and Liquid strategies, which are scaling fast and now contribute materially to revenue.
Breaking down @ether_fi’s business:
2/ EtherFi launched in 2023 when Lido already controlled 30%+ of staked ETH, having built a durable moat around a thin-margin (5–10% net) and largely homogenous LST market.
Two structural tailwinds reshaped the landscape. The Shanghai upgrade provided the first, unlocking withdrawals and catalyzing new inflows into staking. EigenLayer created the second, and more powerful, tailwind by introducing restaking, allowing LRTs to earn base yield, restaking rewards, and Eigen points.
With ETH yield + Eigen points, new entrants layered on their own incentives, igniting LRT summer. At its peak more than 860k ETH was deposited into LRTs in a single month.
3/ However, points eventually had to be sold. Hype around LRTs mirrored DeFi farms of 2021, points delayed sell pressure until TGE, but once tokens launched, utility beyond yield was limited.
The “free lunch” ended and most LRTs collapsed or skipped TGE entirely. EtherFi stood out with its deep integrations on Pendle and Aave. eETH retained TVL even as LRT supply ex-eETH fell from 2M to <750k.
4/ With TVL being sticky, EtherFi’s LRT product became the core cash-cow line. Even at thin margins (10% on a ~2.7% APY), the scale drives outsized revenue.
YTD through Sept 15, 2025, staking produced $21.71M (~73% of revenue). Quarterly:
Q1: $7.7M
Q2: $6.4M (-17% QoQ)
Q3: $7.65M
5/ Despite its dominance, slowing growth and thin margins prompted expansion into Vaults and Cash.
The idea is to remove offramp friction and let a DeFi-integrated card use onchain assets as collateral at settlement, extending utility beyond staking and leveraging EtherFi’s distribution.
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